Changes You Need to Make to Your Marketing Strategy

Marketing is a must for your business to succeed that being said you need a solid marketing plan in place and a commitment to keeping up with your marketing activities.  You also need to be able to adapt and get rid of the methods that aren’t working and generating you revenue.  No business owner in the world likes to admit that their marketing strategies aren’t working, yet it happens every day.  Here are some changes you need to make to your marketing strategy if you want to improve your chances of success.  Remember, business and marketing are constantly changing so will your marketing strategies.

Having a Strategy

It is a sad fact that most business today don’t even have a marketing strategy, in fact they don’t even have anything remotely resembling a business plan of any kind.  Failing to plan is planning to fail.  If you don’t have a strategy with specific goals in mind then it is time to sit down and put one together.  Put it down on paper, if you write it down you are more likely to stick with it.

Find Your Buyer Persona

More often than not marketing efforts and materials are created around what marketers find interesting rather than what you’re actual buyers find interesting.  First identify your ideal customer and what interests them.  Do some market research, split test and create content for what your customers want.

Stick to a Couple of Platforms

When it comes to marketing your business in the digital space there are literally dozens of social media platforms out there, not all of them are going to work for your business.  Not to mention the amount of time it will take you to create content for all of them, you will be doing nothing else.  Rather stick to two or three at the most and work them.  Here is some help in picking the right social media platforms to use.

Creating Content is Not Enough

Creating great content is a great way to position yourself as the authority in your niche, to become the go-to expert at whatever you do.  That being said none of that “great content” does you any good if no one sees it.  Not only do you need to create great content but you need to promote the hell out of it and get it in front of as many eyeballs as you can.

Marketing is constantly evolving and changing, ten years ago Facebook was barely a thing but today it has helped thousands of business exponentially grow their customer base.  You need to be ready to change and adapt to the ever changing market place.