Changes You Need to Make to Your Marketing Strategy

Marketing is a must for your business to succeed that being said you need a solid marketing plan in place and a commitment to keeping up with your marketing activities.  You also need to be able to adapt and get rid of the methods that aren’t working and generating you revenue.  No business owner in the world likes to admit that their marketing strategies aren’t working, yet it happens every day.  Here are some changes you need to make to your marketing strategy if you want to improve your chances of success.  Remember, business and marketing are constantly changing so will your marketing strategies.

Having a Strategy

It is a sad fact that most business today don’t even have a marketing strategy, in fact they don’t even have anything remotely resembling a business plan of any kind.  Failing to plan is planning to fail.  If you don’t have a strategy with specific goals in mind then it is time to sit down and put one together.  Put it down on paper, if you write it down you are more likely to stick with it.

Find Your Buyer Persona

More often than not marketing efforts and materials are created around what marketers find interesting rather than what you’re actual buyers find interesting.  First identify your ideal customer and what interests them.  Do some market research, split test and create content for what your customers want.

Stick to a Couple of Platforms

When it comes to marketing your business in the digital space there are literally dozens of social media platforms out there, not all of them are going to work for your business.  Not to mention the amount of time it will take you to create content for all of them, you will be doing nothing else.  Rather stick to two or three at the most and work them.  Here is some help in picking the right social media platforms to use.

Creating Content is Not Enough

Creating great content is a great way to position yourself as the authority in your niche, to become the go-to expert at whatever you do.  That being said none of that “great content” does you any good if no one sees it.  Not only do you need to create great content but you need to promote the hell out of it and get it in front of as many eyeballs as you can.

Marketing is constantly evolving and changing, ten years ago Facebook was barely a thing but today it has helped thousands of business exponentially grow their customer base.  You need to be ready to change and adapt to the ever changing market place.

Marketing on a Budget

When you first start a business you may not have a lot of capital to spend on your marketing efforts.  Without marketing your business will fail so you need to figure out a way to make your marketing dollars stretch.  Marketing on a budget means getting creative with how you get your brand out there without spending a ton of money.  Here are some creative marketing ideas to get you started.

Perfect Your Elevator Pitch

An elevator pitch is a simple 30 second pitch that generates interest in your product or service.  The pitch needs to succinct yet it must explain who your product serves and why yours is the best without boasting.  Spend time on this and practice, if you do any networking then you will need to get this down pat.

Go Local First

While world domination may be your end goal starting locally will get you started.  It is also a good way to test your market and narrow down your target audience.  By marketing locally first you can establish a foundation for your business and expand from there.

Tap Into Social Media

As a free platform or using social media as paid advertising tool, both can do wonders for your business.  Platforms like Facebook or LinkedIn allow you to laser target your ads to exactly the right audience.  If your budget doesn’t extend to paying for ads then take advantage of groups and local pages to let people know about your products and services is a great way to boost your reach.  Take time to create valuable content not just blurbs about your business.

Work With Others

Working with other small businesses in your area is a great way to extend your reach.  If you are marketing towards other business people then chance are good that so is someone else, work together and you can both benefit.  Work with businesses that complement your but don’t compete with you directly.  For example if you are a roofer then working with a plumber to refer customers to each other can work very well for both of you.

Don’t Get Discouraged

Success doesn’t happen overnight no matter what the gurus say.  Building a business isn’t easy or else everyone would have a successful business.  It takes hard work and you will face setbacks.  The key to success is to plow through them and keep going. With hard work and a positive attitude your business with thrive.